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In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.
| Publisher | Pearson |
| Publication date | January 1, 2014 |
| Edition | 17th edition |
| Language | English |
| ISBN-10 | 1292220171 |
| ISBN-13 | 978-1292220178 |
| Item Weight | 3.48 pounds (1.58 kg) |
| Dimensions | 8.66 x 1.18 x 10.83 inches (22 x 3 x 27.5 cm) |
Ideal for undergraduate or graduate students seeking a comprehensive foundation in marketing principles and practices.
Useful for teachers looking for a well-structured textbook with relevant examples and supplementary teaching materials.
Beneficial for professionals wanting to reinforce their marketing knowledge and apply strategies in real-world scenarios.
Experienced marketers may find the content too basic and lacking advanced strategies or insights.
Principles of Marketing, Global Edition
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