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Item #:
88965586
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands, (Hardcover)
Item #:
88965586
BZD 117
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What Stands Out
Comprehensive Insights
This revised edition offers in-depth strategies across various sectors including B2B and luxury markets, enabling brands to understand diverse consumer behaviors for effective growth.
Global Perspective
Focusing on emerging markets, the book provides a global perspective, helping brands adapt and thrive in new and competitive environments that traditional strategies may overlook.
Evidence-Based Strategies
Based on extensive research and real-world examples, this book presents evidence-based frameworks that guide brands to create sustainable growth trajectories in a rapidly evolving market landscape.
Product Details
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | October, 2022 |
| Pages | 256 |
| Reading level | Grade 1, Grade 10, Grade 11, Grade 12, Grade 2, Grade 3, Grade 4, Grade 5, Grade 6, Grade 7, Grade 8, Grade 9, Kindergarten, Preschool |
| Subgenre | Management |
| Series title | No Series |
| Edition | 2nd Edition |
| Publisher | Oxford University Press |
| Original languages | English |
| Language | English |
| Awards won | None |
| Is collectible | N |
| Binding type | Case Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.44 x 0.76 x 9.35 in (16.4 x 1.9 x 23.7 cm) |
| Assembled product weight | 1.18 lb (540 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Marketing Professionals
Ideal for marketers seeking to understand brand growth strategies and consumer behavior in diverse markets.
-
Business Students
A valuable resource for students studying marketing principles, brand management, and market analysis techniques.
-
Brand Managers
Offering insights that help brand managers implement effective strategies for product launch and market expansion.
-
Casual Readers
Not suitable for casual readers without a background in marketing, as it involves complex concepts and terminologies.
Product Description
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands, (Hardcover)
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Customer Questions & Answers
-
Question:
What is the main focus of How Brands Grow Part 2?
Answer: The book focuses on the fundamentals of buying behaviors and brand performance to provide a roadmap for brand growth. -
Question:
Is this book suitable for all types of brands?
Answer: Yes, it includes insights relevant to emerging markets, services, durables, B2B, and luxury brands. -
Question:
When was the revised edition published?
Answer: The revised edition was published on October 31, 2022.
Research Professor and Associate Director Jenni Romaniuk Ages 9-12 Kids' Books Editorial Review
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BZD 117
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Features & Benefits
- Revised edition of a bestselling marketing guide.
- Focuses on smarter, evidence-based marketing strategies.
- Explores fundamentals of buying behaviors and brand performance.
- Offers a consistent roadmap for brand growth.
- Improves marketing productivity.
- Includes a new chapter on Business-to-Business markets.
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