Features & Benefits
- The book explains what is wrong with technology, economy, and the world and provides a simple recipe to fix it.
- Focus should be on understanding what it takes for products and services to last.
- Our obsession with innovation has made us poorer, less safe, and less innovative.
- Corporations have spent millions on innovation officers while their core businesses suffer.
- Computer science programs have focused on programming and design despite most jobs being in IT and maintenance.
- The book provides a compelling plan to shift focus towards neglected activities like maintenance, care, and upkeep.