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Item #:
3968749
Business Communication Today 13th Edition 13th Edition
Item #:
3968749
BZD 256
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Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices.
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What Stands Out
Comprehensive Coverage
Offers extensive insights into modern business communication practices, equipping readers with essential tools and strategies to communicate effectively in various professional settings.
Real-World Examples
Incorporates practical examples and case studies, ensuring learners can relate theoretical concepts to real-world business scenarios, enhancing their understanding and application of communication skills.
Interactive Learning
Includes engaging activities and interactive content, fostering a hands-on approach to learning that encourages students to practice and refine their communication skills actively.
Product Details
- Thirteenth edition of Business Communication Today for Business Communication courses
- Covers the impact of recent technological developments on modern business practices
- Addresses traditional business skills alongside new topics like social media in business
- Emphasizes mobile connectivity and integrates new and traditional entrepreneurial concepts
- Flexible and highly integrated text suitable for all readers seeking to master workplace skills
- Available with MyBCommLab, an online homework, tutorial, and assessment program
| Item Weight | 2.5 lbs (1.13 kg) |
Who Should Buy?
-
Business Students
Students studying business communication will gain essential skills and knowledge applicable in real-world scenarios and workplace situations.
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Professionals
Working professionals can enhance their communication strategies, improving workplace relationships and overall efficiency in their roles.
-
Instructors
Instructors can use this textbook as a comprehensive resource for teaching effective communication techniques in business courses.
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Casual Readers
Individuals looking for light reading may find the content dense and overly academic for casual interests.
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Non-Business Majors
Students outside business fields may not find the communication principles directly applicable to their studies or career paths.
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Advanced Communicators
Individuals with extensive experience in business communication may find the material too basic or repetitive for their needs.
Product Description
Business Communication Today 13th Edition 13th Edition
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Customer Questions & Answers
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Question:
What is the focus of Business Communication Today 13th Edition?
Answer: The focus of Business Communication Today 13th Edition is on the inherent connection between recent technological developments and modern business practices. -
Question:
What traditional business skills are addressed in the text?
Answer: The text addresses timeless business skills such as listening, presenting, and writing. -
Question:
Is an online assessment program available with the text?
Answer: Yes, an online homework, tutorial, and assessment program called MyBCommLab is available with the text.
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BZD 256
Order now and get it around Friday, July 24
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Features & Benefits
- Business Communication Today connects technological developments and modern business practices.
- Text addresses essential changes in technology and traditional skills for workplace success.
- Includes social media concepts and teaches crucial business skills.
- Highly integrated text flexible for all readers.
- Also available with an online assessment program, MyBCommLab.
- MyBCommLab is to be purchased only when required by instructor.
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