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191481001
İkna Psikolojisi
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Item #:
191481001
BZD 23
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İkna Psikolojisi, düşünme yöntemlerimizi yeniden inşa etmenin ve kendimizi ve başkalarını doğru bir şekilde ikna etmenin gerekliliğini savunur.
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What Stands Out
Expert Insights
This book offers in-depth analysis from leading psychologists, showcasing techniques that effectively influence decision-making and behavior, making it perfect for professionals and enthusiasts alike.
Practical Applications
Includes real-world examples and techniques that readers can apply in various fields such as marketing, sales, and personal development, enhancing their persuasion skills and interpersonal effectiveness.
Comprehensive Guide
The well-structured content covers a broad spectrum of persuasion strategies, ensuring that readers receive a holistic understanding of psychological principles, providing exceptional value for students and practitioners.
Product Details
- William MacPherson´ın İkna Psikolojisi adlı eseri, zihinsel süreç olarak ikna ve onun bireyler ve gruplar üzerindeki etkilerini derinlemesine inceliyor. İlk üç bölümde, iknanın unsurları ayrıntılı bir şekilde ele alınmakta ve yanlış ikna biçimleri tanımlanmaktadır. MacPherson, iknanın doğasının, kişisel kandırmaya ve başkalarının zayıflıklarını istismar etmeye nasıl yatkın olduğunu vurgular. Dördüncü bölüm, yanlış ikna eğilimlerine karşı koyma ve iknayı doğru yönlendirme yollarını tartışır. Eser, iknanın psikolojik yönlerinin ardından, modern propaganda biçimlerine özel önem vererek, reklamlar, gazeteler, sinematograf, roman ve tiyatro gibi ifade biçimlerini ele alır. Yedinci bölümde, kitaplar ve konuşmalar gibi daha resmi ikna biçimleri incelenir. Son bölüm ise geleceğin ikna biçimlerine damgasını vurması muhtemel özellikleri tanımlar. Gündelik hayattan ve yakın zamandaki toplumsal olaylardan örnekler sunarak, kitabın konusunun genel ve hayati bir ilgi alanı olduğunu ortaya koyar. MacPherson, reklamcının sürekli kapımızı çaldığı bu propaganda çağında, iddiaları tarafsız ve adil bir şekilde değerlendirebilmenin önemini vurgular. Eser, politikacılara, avukatlara, vaizlere, gazetecilere ve kamuoyu önünde konuşan diğer kişilere hitap ederken, onlara ikna kabiliyetlerini keskinleştirme ve doğrultma konusunda yardımcı olmayı amaçlar. İkna Psikolojisi, düşünme yöntemlerimizi yeniden inşa etmenin ve kendimizi ve başkalarını doğru bir şekilde ikna etmenin gerekliliğini savunur. Bu kitap, modern dünyada etkili iletişim ve manipülasyonun anatomisini sunarak, okuyuculara ikna süreçleri hakkında derin bir anlayış kazandırır. MacPherson´ın eseri, ikna ve manipülasyon konusundaki temel bilgileri herkes için erişilebilir kılarak, bu alanda önemli bir kaynak oluşturur. Daha fazla göster
| Publishers | Dorlion Publications |
| Date of publication | October 28, 2024 |
| Prints | 1. |
| Language | Turkish |
| Print Length | 184 pages |
| ISBN-10 | 6253745808 |
| ISBN-13 | 978-6253745806 |
| Dimensions | 13.5 x 21 x 1 cm |
Who Should Buy?
-
Marketing Professionals
This book provides insights into persuasive psychology, beneficial for marketers looking to enhance their strategies.
-
Sales Teams
Sales representatives can learn effective persuasion techniques to optimize client interactions and improve closing rates.
-
Students of Psychology
Psychology students will find valuable concepts about influence and persuasion, aiding in their academic and practical understanding.
-
General Readers
Casual readers might find the content too specialized and not applicable to everyday situations.
Product Description
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Customer Questions & Answers
-
Question:
Who is the target audience for this book?
Answer: The book is aimed at politicians, lawyers, preachers, journalists, and public speakers. -
Question:
What key topics does the book cover?
Answer: It covers the elements of persuasion, modern propaganda forms, and ways to conduct effective persuasion. -
Question:
How does the book help readers in daily life?
Answer: It provides insights into effective communication and the psychology of persuasion, applicable to everyday interactions.
William Macpherson Format: Kağıt Kapak Editorial Review
İkna Psikolojisi is an insightful Turkish publication from Dorlion Publications, set to be released on October 28, 2024. With 184 pages, this book delves into the nuances of persuasion psychology, offering readers valuable strategies that can be applied in various aspects of life. The compact dimensions of 13.5 x 21 x 1 cm make it easy to handle and read. Many readers find the content practical and applicable in real-life situations, enhancing their understanding of human behavior and influence.
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Pros
- Published by reputable Dorlion Publications
- Contains 184 pages of insightful content
- Easy to read with compact dimensions
- Scheduled release is highly anticipated
- Rich in practical strategies for persuasion
Cons
- Limited availability until publication date
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BZD 23
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Features & Benefits
- Explores the mental processes of persuasion.
- Identifies elements of persuasion and misleading forms.
- Discusses how to combat false persuasion tendencies.
- Emphasizes the importance of fair evaluation of claims.
- Serves as a vital resource for various professionals.
- Enhances communication skills and understanding of manipulation.
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